Global car companies are attracted to Melbourne because it is one of the few places in the world where a car can be taken all the way through from conception to finished product. Over 100 years as the hub of the Australian motor industry has led to there being a concentration of skills and expertise in the city. There is a fine pool of talent, with the university turning out high numbers of graduates in IT, computing and engineering. The location of the city itself is also highly strategic; it has excellent links for export via its large container port and international airport. For every aspect of the automotive industry, from the manufacture of parts and components, to design, to finished products, and beyond that to export or retail or car hire Melbourne has the ability to fulfill every need.
A study done by IBM Plant Location International indicates that Melbourne is actually the most cost effective place in terms of operating costs when compared with areas of similar quality. It is also a place where cars can be taken from concept to production using high-tech modelling, where there are cutting-edge niche opportunities and developments, and it is a test market for niche products.
Many leading car manufacturers have design and R&D operations based in Melbourne, including GM Holden, Ford and Toyota. Specialties of these facilities include light metals technology, intelligent vehicle systems and ?green manufacturing?.
The car industry in the region is strongly supported by the government through various initiatives and schemes designed to ensure that the future of the industry is environmentally friendly, sustainable and internationally competitive. To ensure this they invest in the R&D infrastructure through research partnerships and collaborations with manufacturers.
There have been many exciting developments just recently in car manufacture in the area, with Toyota entrusting the manufacture of its Camry Hybrid to a local plant, to become only one of a very small number of places trusted to make it, as it requires incredible high standards of production.
Once researched, designed and manufactured to the highest standards a large proportion of the cars are exported to foreign markets. Those that stay may be sold locally at car dealerships or bought up by car rental companies, who service Australia?s thriving tourism industry.
In terms of car rental, Melbourne has a host of options to suit a range of budgets. There are dozens and dozens of companies operating out of the airport alone, with a multitude of different makes and models on offer. If searching for reliable, economical car hire the internet is a good place to start – http://melbourneairportcarhire.com.au/ has a good overview of the kind of thing that is available, and those visiting Australia should definitely consider hiring a car as it is an excellent way to see the country and allows the tourist the most freedom.
From a booming, cutting-edge car industry to car hire Melbourne more than meets the needs of the driver, carmaker or car enthusiast. With support from the government as well as an ever-increasing wealth of talent, this situation seems unlikely to change in the near future.














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